Reframing one of Greece’s most established automotive networks meant shifting perception without losing equity. The project focused on positioning the brand as a full-scope mobility provider, translating scale, expertise and trust into a contemporary visual language. Print, digital and campaign assets were designed as a modular system, balancing precision with flexibility, and supporting a narrative of progress, innovation and people-first mobility.

The new brand identity for Sfakianakis Group is centred on clarity, performance and controlled confidence. Typography, grid logic and image treatment work together to express reliability and best-in-class service, while subtle technological cues signal forward motion. The result is a brand system built to scale across touchpoints, reinforcing trust while confidently shaping the future of mobility.