Stone Project's identity embraces a clear, minimalist approach, where clarity and precision are at the core of every expression. The name functions as a flexible wordmark system, with multiple lockup devices that adapt seamlessly across formats, while typography is used structurally, allowing scale, rhythm, and negative space to capture immediate attention.

Core shapes are drawn from the bar’s abstract architecture and the rituals of drink-making – glassware, ice, tools – forming a refined, modular graphic vocabulary. Rendered strictly in black and white, the identity maximizes contrast and clarity, and its flexibility ensures that every application – from menus and signage to apparel and packaging – carries an unified attitude and presence.